Alternatives
MobileAction Alternative for ASO: When AppASO Is the Better Fit
· Updated · 6 min read
MobileAction is a strong platform, especially if you run Apple Search Ads alongside ASO. Its ASO plans scale from a $15 entry tier to $239/mo, and the jump matters: the features most teams want, like organic downloads per keyword, sit on the higher tiers. If ASO is your main focus and paid UA isn't, AppASO is worth a look.
What MobileAction's ASO plans cost (October 2026)
| MobileAction plan | Price | Keywords | Apps | Competitors per app | Notable features |
|---|---|---|---|---|---|
| Lite | $15/mo ($12.50 billed yearly) | 100 | 5 | 3 | Basic keyword research, metadata and review analysis |
| Basic | $69/mo ($59 billed yearly) | 500 | 8 | 10 | Advanced keyword grouping, competitor keyword insights |
| Pro | $239/mo ($199 billed yearly) | 1,500 | 10 | 15 | Organic downloads per keyword, keyword trends, metadata optimization tool |
| Enterprise | Custom | Flexible | 20 | Unlimited | Ad creative insights, paid keyword insights |
Where AppASO is the better fit
- Downloads per keyword for much less: MobileAction includes them from Pro at $239/mo. AppASO Pro includes estimated downloads per keyword at $29/mo, or $24/mo billed yearly.
- No keyword or app caps on Pro: unlimited keywords and unlimited apps, versus 1,500 keywords and 10 apps on MobileAction Pro.
- Relevancy scoring on every plan, so you can see which keywords actually fit your app before you chase them.
- A real free plan: 100 tracked keywords across unlimited apps, versus 100 keywords and 5 apps on the $15 Lite plan.
Where MobileAction is the better fit
- Apple Search Ads campaign management and ad intelligence are core to MobileAction. AppASO Pro includes ASA and market intelligence features, but MobileAction goes much deeper on paid UA.
- More competitors per app: 10 on Basic and 15 on Pro, versus 3 on AppASO Pro and 5 on Pro+.
- Longer-established datasets and ad creative insights across 40+ ad networks on Enterprise.
- AppASO's search volume is our own model built from public search results, and tracked rankings refresh at least weekly, not daily.
AppASO plans at a glance
| AppASO plan | Price | Tracked keywords | Apps | History | Highlights |
|---|---|---|---|---|---|
| Free | $0 | 100 | Unlimited | 1 month | Keyword research, rank tracking, metadata optimization, relevancy scoring for 40 keywords |
| Pro | $29/mo, or $24/mo billed yearly | Unlimited | Unlimited | 6 months | Relevancy scoring (1,000 keywords), est. downloads per keyword, AI keyword suggestions, 3 competitors per app, 3 seats |
| Pro+ | $99/mo, or $79/mo billed yearly | Unlimited | Unlimited | 1 year | 4 workspaces, 6 seats each, relevancy scoring (5,000 keywords), keyword simulator, 5 competitors per app |
| Enterprise | Custom | Custom | Unlimited | Custom | Custom limits for publishers and agencies |
The short version
If Apple Search Ads is a big part of your growth, MobileAction's paid UA tooling earns its price. If you mainly need to research keywords, track them on both stores, judge relevancy, and see which keywords bring in downloads, AppASO covers it for a fraction of MobileAction Pro, and you can start free.
Frequently asked questions
- How much does MobileAction cost?
- As of October 2026, MobileAction's ASO plans are Lite at $15/mo (100 keywords), Basic at $69/mo (500 keywords), Pro at $239/mo (1,500 keywords), and a custom Enterprise plan. Yearly billing lowers each price.
- Which MobileAction plan includes downloads per keyword?
- Organic downloads per keyword are listed on MobileAction's Pro plan at $239/mo. AppASO includes estimated downloads per keyword on Pro at $29/mo, or $24/mo billed yearly.
- Is MobileAction better for Apple Search Ads?
- Yes. Apple Search Ads campaign management and ad intelligence are MobileAction's core strength. AppASO Pro includes ASA and market intelligence features, but it focuses on organic ASO.
Try AppASO free
Track 100 keywords across unlimited iOS and Android apps for free. Upgrade to Pro for unlimited keywords, relevancy scoring, and download estimates from $24/mo billed yearly. No credit card required.
Create free account