How much does Sonar cost?

As of October 2026, Sonar's Indie plan costs $29/mo or $290/yr for 10 apps and 2,500 keywords, and the Agency plan costs $149/mo for 50 apps and 10,000 keywords. A 7-day free trial is available.

Does Sonar use Apple's search popularity data?

Yes. Sonar shows Apple-reported search popularity for iOS. AppASO's volume score is its own model built from public App Store and Google Play search results.

Which tool tracks rankings more often?

Sonar tracks rankings daily. AppASO refreshes tracked rankings at least once a week, plus whenever you research a keyword.

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Comparisons

AppASO vs Sonar: Honest Comparison for Indie App Developers

Rodel Gillera

September 30, 2026 · Updated October 3, 2026 · 5 min read

Sonar and AppASO are aimed at the same people: indie developers and small teams who find enterprise ASO tools too expensive. They're priced close together, so the choice comes down to which features matter most to you. This comparison uses Sonar's published pricing as of October 2026.

Pricing side by side

	Sonar Indie	AppASO Pro
Price	$29/mo, or $290/yr	$29/mo, or $288/yr ($24/mo)
Free option	7-day free trial	Free plan: 100 keywords, unlimited apps
Tracked keywords	2,500	Unlimited
Apps	10	Unlimited
Competitors	Unlimited	3 per app (5 on Pro+)
Team seats	5 seats on the Agency plan ($149/mo)	3 seats (6 per workspace on Pro+)

Where Sonar is stronger

iOS search popularity comes straight from Apple. AppASO's volume score is our own model built from public search results.
Daily rank tracking for every tracked keyword. AppASO refreshes tracked rankings at least weekly, plus whenever you research a keyword.
Unlimited historical data, versus 6 months on AppASO Pro and 1 year on Pro+.
A REST API, CLI, and MCP access for developers who want to script their ASO.
Unlimited competitors on the Indie plan.

Where AppASO is stronger

A free plan you can stay on, not just a trial: 100 tracked keywords across unlimited apps.
No keyword or app caps on Pro, versus 2,500 keywords and 10 apps on Sonar Indie.
Relevancy scoring that tells you how well each keyword fits your app, and opportunity scoring that combines it with volume and difficulty.
Estimated downloads per keyword, based on your real totals from App Store Connect or Google Play Console.
AI keyword suggestions, long-tail discovery, and intent grouping on Pro.

Which one should you pick?

If Apple's own popularity numbers, daily rank checks, or API access matter most, Sonar is a great choice. If you'd rather start free, track without caps, and see which keywords actually fit your app and bring in downloads, AppASO is the better fit. Both are a fraction of what the big platforms charge.

Frequently asked questions

How much does Sonar cost?: As of October 2026, Sonar's Indie plan costs $29/mo or $290/yr for 10 apps and 2,500 keywords, and the Agency plan costs $149/mo for 50 apps and 10,000 keywords. A 7-day free trial is available.
Does Sonar use Apple's search popularity data?: Yes. Sonar shows Apple-reported search popularity for iOS. AppASO's volume score is its own model built from public App Store and Google Play search results.
Which tool tracks rankings more often?: Sonar tracks rankings daily. AppASO refreshes tracked rankings at least once a week, plus whenever you research a keyword.

Try AppASO free

Track 100 keywords across unlimited iOS and Android apps for free. Upgrade to Pro for unlimited keywords, relevancy scoring, and download estimates from $24/mo billed yearly. No credit card required.

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