Comparisons
AppASO vs MobileAction: Which ASO Tool Should You Choose?
· Updated · 5 min read
MobileAction combines ASO with Apple Search Ads and ad intelligence. AppASO focuses on organic ASO for indie developers and small teams. Both support iOS and Google Play. Here's how they compare, using published pricing as of October 2026.
Pricing side by side
| Tier | MobileAction | AppASO |
|---|---|---|
| Free / entry | Lite: $15/mo, 100 keywords, 5 apps | Free: $0, 100 keywords, unlimited apps |
| Core | Basic: $69/mo, 500 keywords, 8 apps | Pro: $29/mo ($24 billed yearly), unlimited keywords and apps |
| Advanced | Pro: $239/mo, 1,500 keywords, 10 apps | Pro+: $99/mo ($79 billed yearly), unlimited keywords and apps, 4 workspaces |
| Top | Enterprise: custom | Enterprise: custom |
Feature comparison
| Feature | MobileAction | AppASO |
|---|---|---|
| Downloads per keyword | Pro ($239/mo) | Pro ($29/mo), based on your connected store account's real totals |
| Relevancy scoring | Not listed on ASO plans | All plans (20 keywords free, 700 on Pro) |
| Competitors per app | 3 Lite, 10 Basic, 15 Pro | 3 Pro, 5 Pro+ |
| Apple Search Ads tooling | Core strength, with ad intelligence | ASA & market intelligence on Pro |
| Rank tracking | Included | Refreshed at least weekly, plus on demand |
The verdict
Pick MobileAction if paid UA through Apple Search Ads is central to your growth, or you need to watch 10 or more competitors per app. Pick AppASO if organic ASO is your focus and you want unlimited keywords, relevancy scoring, and downloads per keyword without paying $239/mo. AppASO's free plan also gives you more room to start than MobileAction Lite, with unlimited apps instead of 5.
Frequently asked questions
- Which is cheaper, AppASO or MobileAction?
- For unlimited keyword tracking and downloads per keyword, AppASO is cheaper: Pro is $29/mo, or $24/mo billed yearly. MobileAction's cheapest plan is Lite at $15/mo, but it's limited to 100 keywords and 5 apps.
- Does MobileAction track more competitors?
- Yes. MobileAction tracks 10 competitors per app on Basic and 15 on Pro. AppASO tracks 3 per app on Pro and 5 on Pro+.
- Does AppASO have a free plan?
- Yes. AppASO's free plan includes 100 tracked keywords across unlimited iOS and Android apps, with no credit card required.
Try AppASO free
Track 100 keywords across unlimited iOS and Android apps for free. Upgrade to Pro for unlimited keywords, relevancy scoring, and download estimates from $24/mo billed yearly. No credit card required.
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