App Growth Assistant Terms

Last updated: October 1, 2026

These App Growth Assistant Terms ("Assistant Terms") govern your purchase and use of the App Growth Assistant service (the "Assistant Service") from AppASO ("AppASO", "we", "us", or "our"). By paying a payment request or invoice for the Assistant Service, completing checkout, signing an order form, or otherwise starting the Assistant Service, you ("you" or the "Client") agree to these Assistant Terms.

These Assistant Terms supplement our general Terms of Service, which also apply. If the two conflict, these Assistant Terms control for the Assistant Service. If you and AppASO sign a separate written agreement for the Assistant Service, that agreement controls.

The Service

We provide a dedicated assistant ("Assistant") trained in mobile app growth fundamentals and guided by a Senior App Growth Specialist ("Specialist"). The Assistant works on your app for up to 40 hours per week, Monday to Friday, during working hours you set and we agree to at onboarding.

The Assistant can help with work such as keyword and competitor research, app store and review monitoring, market research, user feedback analysis, growth experiment support, bug reproduction and reporting, and app listing and content updates. The exact scope is agreed at onboarding and can be adjusted with the Specialist as your needs change.

The Assistant Service does not include, unless agreed in writing:

  • Software development, design production, or legal, tax, or financial advice.
  • Advertising spend, paid tools, or other third-party costs, which you pay directly.
  • Work outside the agreed working hours, or more than 40 hours in a week.

Unused hours do not roll over to a later week or month. The Assistant is not available on public holidays observed in the Assistant's location; we will share the holiday calendar at onboarding.

Fees and Billing

The Assistant Service is billed monthly, in advance, at the price we agreed with you. Your first payment covers your first billing month. The Assistant Service continues month to month until cancelled: before each new billing month, we will send you a payment request or invoice, which is due by the first day of that month.

Fees exclude taxes, which you are responsible for where applicable. We may change the monthly fee with at least 30 days' written notice; the new fee applies from your next billing period after the notice ends.

If a payment is not received by its due date, we may pause the Assistant Service until the outstanding amount is paid.

Start Date

After your first payment, we will schedule an onboarding call and confirm your Assistant's start date. If your Assistant starts later than the date we confirmed for reasons on our side, we will extend your first billing period by the number of working days missed.

Cancellation

There is no long-term contract. You may cancel at any time by emailing hello@appaso.io, or simply by not paying the next month's payment request. Cancellation takes effect at the end of your current paid month, and your Assistant continues working until then.

Fees already paid are non-refundable, including for partial months, except where required by law or where we cancel the Assistant Service without cause, in which case we will refund the unused portion of your current month.

Replacement

If your Assistant is not the right fit, tell us and we will replace them at no extra cost. Your replacement starts at the beginning of your next billing month, and your current Assistant keeps working until then so there is no gap in coverage. Requests made fewer than 10 working days before your next billing date take effect at the start of the following billing month, so we have time to recruit and onboard the right person.

If your Assistant is unavailable due to illness, leave, or departure, we will provide cover or a replacement, or extend your billing period for the working days missed.

Your Responsibilities

To help your Assistant do good work, you agree to:

  • Provide timely access to the accounts, tools, and information needed for the agreed work.
  • Grant access using roles with the least privilege needed (for example, App Store Connect or Google Play Console roles without financial or admin rights where possible).
  • Review and approve changes before they are published to your app listings, unless you tell us otherwise in writing.
  • Not ask the Assistant to do anything unlawful, deceptive, or against app store or platform policies.
  • Treat the Assistant with respect and raise any concerns with the Specialist or with us.

You remain responsible for your apps, your accounts, and all decisions about what is published or spent.

Non-Solicitation

We invest in recruiting, training, and supervising every Assistant. While you use the Assistant Service and for 12 months after it ends, you agree not to hire or engage, directly or through another party, any Assistant or Specialist who worked on your account, without our written consent.

If you would like to hire your Assistant directly, contact us. We may agree to a transfer for a one-time placement fee equal to six months of your monthly fee at the time. If you hire or engage them without our consent, the same fee becomes due.

Confidentiality

We and our Assistants and Specialists will keep your non-public information confidential, use it only to provide the Assistant Service, and not share it with other clients or third parties, except our service providers bound by similar obligations or where required by law. Every Assistant and Specialist is bound by written confidentiality obligations.

When the Assistant Service ends, we will remove our access to your accounts and you should revoke any access you granted. We will delete or return your confidential information on request, except where we must keep it by law.

Ownership of Work

Once the relevant fees are paid, you own the work your Assistant creates specifically for you, such as research, reports, listing copy, and other deliverables. We keep ownership of our own tools, templates, methods, and know-how, and of AppASO itself.

Included AppASO Pro Plan

While your Assistant Service is active and paid, your workspace includes AppASO Pro at no extra cost. Your use of AppASO is governed by our Terms of Service. When the Assistant Service ends, the included plan ends too, and your workspace moves to the Free plan unless you subscribe to a paid plan.

No Guaranteed Results

We will perform the Assistant Service with reasonable skill and care. App store rankings, conversion, and downloads depend on many factors outside our control, including app store algorithms, competitors, and your product, so we do not guarantee any specific ranking, download, or revenue outcome.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, APPASO SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, OR DATA, ARISING FROM THE ASSISTANT SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THE ASSISTANT SERVICE SHALL NOT EXCEED THE FEES YOU PAID FOR THE ASSISTANT SERVICE IN THE THREE MONTHS PRECEDING THE CLAIM.

Relationship

AppASO is an independent contractor. Your Assistant and Specialist are engaged and managed by AppASO, not by you, and nothing in these Assistant Terms creates an employment, partnership, or agency relationship between you and AppASO or its personnel.

Changes to These Terms

We may update these Assistant Terms from time to time. If we make material changes, we will update the "Last updated" date above and notify active clients at least 30 days before the changes take effect. Continuing the Assistant Service after that date means you accept the revised terms.

Governing Law

These Assistant Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict of law principles, unless otherwise required by applicable local law.

Contact Us

If you have questions about these Assistant Terms, contact us at hello@appaso.io.